An ode to Rice-A-Roni and other flavors from the Bay Area
We first saw the commercial in 1962, at South Ozone Park, featuring a streetcar running up a steep hill. As the trolley bell clanged, we heard the jingle, “Rice-A-Roni, the San Francisco Treat!” Yep, one pan, no boiling: rice, pasta and chicken stock. Doesn’t get any easier.
For a woman who worked swing watch at Jamaica Hospital, you’d think it would be an easy sell to Nurse Vivian. But my mother was a cook, not a chef. She believed meals consisted of meat, a vegetable and a boiled potato. Rice was served only on rare occasion, and always to a consistency that Brother X referred to as “tissue paper.”